Market Insight

The global metaverse and live commerce markets are two different but related segments expected to multiply in the coming years. According to Markets and Markets, the global metaverse market size was approximately $61.8 billion in 2023 and is expected to generate revenues of approximately $426.9 billion by the end of 2027, representing a compound annual growth rate (CAGR) of 47.2% from 2022 to 2027. According to Yahoo Finance, the global live commerce market was valued at $1 billion in 2023 and is expected to grow at a compound annual growth rate (CAGR) of 20.1% from 2023 to 2029, reaching $5 billion by 2029.

The growth of these markets is driven by the increasing convergence of the physical and digital worlds, the creation of immersive social 3D virtual environments across various domains, and the rise of live broadcasting across multiple industries. These markets also present significant opportunities for metaverse and commerce service providers, especially in emerging regions of Asia Pacific and Latin America, where demand for metaverse and commerce applications and services is multiplying. Moreover, these markets are witnessing changes in the technology landscape, with rewarded systems, cloud, augmented reality, and virtual reality gaining more popularity and relevance among consumers and enterprises.